Responsibilities

• Develop and execute effective media campaigns across all major channels (paid social, paid search, CTV, programmatic) to reach target audience and achieve marketing objectives.
• Partner with our agency and vendors to ensure campaigns are efficient, goal‑aligned, and backed by strong audience and market insights.
• Collaborate with external vendors and internal teams to provide best practices and recommendations for improving overall performance.
• Provide campaign briefs, audience insights, and business priorities to ensure alignment on strategy and execution.
• Understand media budgets to support media plans that align with company goals, including channel selection, campaign timelines and monitoring performance.
• Manage and upload monthly media invoices into SharePoint site across all lines of business.
• Partner with creative teams to develop effective ad copy and assets aligned to channel best practices.
• Coordinate with internal stakeholders to ensure messaging, timelines, and campaign deliverables align with broader marketing initiatives.
• Support Field Marketing team with account set ups and reporting for media platforms.
• Coordinate directly with agency partners on tactical campaign optimizations.