Digital Media Specialist FT ROC at South Texas Health System | Edinburg, TX

South Texas Health System

Digital Media Specialist FT ROC

Edinburg, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive digital marketing efforts for South Texas Health System across social, web, and content, coordinating with the Marketing team to execute the annual strategy.

Own the end-to-end digital marketing execution across email, social, and web.
Must-have: Proficiency in Adobe Creative Cloud and social/web platforms.
Standout: Experience coordinating cross-functional campaigns with a regional health system.

Job Description

Responsibilities

Launching new digital marketing campaigns including email campaigns, web banner ads, landing pages, website monitoring and maintenance, and social media marketing campaigns.
Work with the System Director of Marketing and Public Relations to develop and execute the yearlong digital marketing strategy, and work hand-in-hand with the marketing team to assist in the digital efforts for cross-platform prograns and campaigns.
Social Media: Execute social media plan in coordination and collaboration with corporate by maintaining numerous social media profile content calendars for various platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.) including graphic design, photography and video, campaign suggestions and identifying opportunities to work with experts and influencers in market.
Develop monthly content calendars for social media platforms for South Texas Health systems hospitals and freestanding ERs, including all social media posts.
Monitor and respond to posts and comments in real-time with oversight from UHS corporate team and facility management, market sensitivity and constant care.
Conceptualize, develop, plan, schedule and implement new and ongoing social media strategies and initiatives.
Utilize strong graphic design skills to create and design various materials for digital and print as needed.
Website: Regularly update South Texas Health System’s various websites to ensure content and information is correct and current.
Manage the overall content of all STHS websites, including the system’s blog and news pages, to ensure it is dynamic, current and relevant.
Consider new ways to further develop the websites to make them a selling tool.

Requirements

Strong project management and organizational skills with an ability handle multiple ongoing projects in various states of planning and execution at a given time.
Strong oral and written communication skills and ability to influence others.
Strong photography and graphic design skills (Adobe Creative Cloud).
Strong knowledge of social media and web platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest.
Knowledge of data metrics to effectively measure impact and determine improvements
Knowledge of web analytics to effectively measure impact and determine improvements
Ability to craft compelling messages and communication materials for all key audiences, including digital content.
Must demonstrate commitment and adherence to STHS’s Compliance Program and Code of Conduct through compliance with all policies and procedures, the Code of Conduct, attendance at required training and immediately reporting suspected compliance issue(s) to the Compliance Officer.

South Texas Health System

3.6 Glassdoor

Welcome to South Texas Health System, the largest network of healthcare in the Rio Grande Valley.The system includes four acute care facility campuses with specialties in pediatrics, heart and vascular services, maternity and women’s health and trauma services. Inpatient and outpatient treatment for behavioral health needs and addictive disorders is also provided through the system's South Texas Health System Behavioral facility. South Texas Health System is affiliated with the South Texas Clinical Partners ACO, Prominence Health Plan, and Cornerstone Regional Hospital. The system operates an advanced Level II Trauma Center at South Texas Health System McAllen, the first and only freestanding children’s facility and pediatric ER at South Texas Health System Children’s, the region’s only freestanding heart hospital and specialized cardiac ER at South Texas Health System Heart, and six freestanding emergency rooms located in and around Weslaco, Mission, Edinburg, McAllen and Alamo. For more information about the system and its comprehensive services, please visit www.southtexashealthsystem.com. Social media accounts are managed by Marketing. We are unable to provide medical advice through social media. Please contact your physician, or in case of emergency, call 911. Although we do our best to respond to comments and messages, there may be a delay in response time, and we may not be able to respond due to the nature of the message.Visit our website for language assistance, disability accommodations, the non-discrimination notice, Terms of Service and other disclaimers. Thank you.

Founded in 1985

Edinburg, Texas, USA

1.1K employees (5 in marketing)

www.southtexashealthsystem.com/Home

70% recommend to a friend

85% CEO approval