Responsibilities

• Execute and optimize paid advertising campaigns across Meta Ads and other relevant platforms in alignment with the overall marketing strategy.
• Independently manage daily campaign operations, including setup, quality assurance, troubleshooting, budget pacing, bid adjustments, and performance monitoring.
• Proactively identify performance issues or risks and escalate insights or recommendations as needed.
• Support creative production by drafting ad copy, coordinating with design, and managing creative refresh cycles.
• Maintain tracking accuracy across UTMs, pixels, tags, and platform integrations, ensuring data integrity and reliable reporting.
• Produce and maintain performance reporting focused on conversion and enrollment funnel metrics.
• Conduct competitive and market research to identify optimization opportunities and emerging trends.
• Develop, execute, and analyze A/B tests across targeting, creative, and landing pages to improve efficiency and outcomes.

Requirements

• Bachelor’s degree in marketing, Advertising, Communications, or equivalent practical experience.
• 4+ years of hands-on paid media experience managing campaigns in Google Ads, Meta Ads, and LinkedIn.
• 4 + years in Meta Ad Campaign experience, Meta Certified Professional highly preferred
• Experience in healthcare, clinical research, or other regulated industries preferred.
• Proficiency with analytics and reporting tools including Google Analytics, ad platform dashboards, and CRM-based reporting.
• Strong copywriting skills, attention to detail, and the ability to quickly diagnose and resolve campaign issues.