Responsibilities

• Lead Generation & Audience Strategy
• Support the development and optimization of account-based marketing (ABM) and lead generation programs.
• Build and refine custom audience targeting lists using predictive and intent-based tools (e.g., Allytics Predictive Targeting™).
• Analyze lead quality and audience engagement to recommend enhancements in targeting and segmentation.
• Campaign Execution & Management
• Set up, launch, and manage multi-channel digital campaigns across platforms including LinkedIn, Google Ads, content syndication, and paid email.
• Ensure campaigns are aligned with client objectives and optimized across stages of the sales and marketing funnel.
• Manage media budgets across campaigns and vendors to maximize ROI and efficiency.
• Performance Analysis & Reporting
• Deliver insightful, client-ready reports with clear recommendations to improve results.
• Conduct A/B testing and experiment with targeting or messaging to improve conversion rates.
• Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior.
• Collaboration & Innovation
• Document best practices, contribute to reusable campaign templates, and support knowledge-sharing across the team.
• Provide thought leadership on emerging trends in targeting, media platforms, and campaign optimization.
• Partner with internal creative, tracking, and project management teams to ensure accurate implementation and data measurement.