Digital Media Director

Michigan, USA (On-site)

$75K/yr – $100K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the internal digital media program for five dealerships and a marine business, consolidating buying, implementation, and management of paid media and analytics to lift new/used car, service, parts, and rental sales.

  • Digital Media Ownership: Build and manage SEM/SEO, AI, retargeting, streaming TV, and internet video campaigns across multiple brands.
  • Platform & Analytics: Bring Google accounts, Google Analytics, and measurement in-house to drive performance and reporting.
  • Vendor Consolidation: Replace external agencies by delivering a unified, data-driven media plan and execution in-house.

Job Description

Responsibilities

  • Jim Riehl’s Friendly Automotive Group is looking for a digital media director.
  • This position would serve all 5 of our dealerships and marine business.
  • This job would focus on digital medial to help improve the sales of new and used cars, service, parts, body shop, and rental.
  • We want someone with knowledge in buying, implementing and managing , Google accounts, social media.
  • SEM, SEO, Ai, retargeting ads, streaming television, internet video, Google analytics . etc.
  • there’s a lot to this job and this goal is to replace our outside vendors that service all dealerships and marina and bring it under our own internal management and control.

Requirements

  • knowledge in buying, implementing and managing , Google accounts, social media
  • SEM
  • SEO
  • Ai
  • retargeting ads
  • streaming television
  • internet video
  • Google analytics

Preferred

    Benefits

    • 401(k)
    • 401(k) matching
    • Bonus based on performance
    • Competitive salary
    • Dental insurance
    • Employee discounts
    • Health insurance
    • Opportunity for advancement
    • Paid time off
    • Training & development
    • Vision insurance
    • Wellness resources
    Jim Riehl's Friendly Automotive Group logo

    Jim Riehl's Friendly Automotive Group

    Jim Riehl's Friendly is a new 2016-2017 Jeep, Dodge, RAM Chrysler dealer in Lapeer serving Rochester Hills, Saginaw and Flint MI with auto repair, parts & finance.

    Lapeer, Michigan, USA
    40 employees (4 in marketing)

    Traffic Signals

    Monthly Visitors
    3.7K
    Monthly Google Ads Budget
    $24.2K
    Traffic Source Mix
    Search
    22.5%
    Direct
    49.1%
    Referral
    6.1%
    Social
    16.6%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~40

    Marketing Team

    Marketing Team Size
    3 (8% of company)