Digital Media Coordinator at Air Centers of Florida | Tampa, FL

Digital Media Coordinator

Tampa, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital marketing by measuring campaigns, optimizing SEO/SEM and content, and collaborating across teams to improve landing pages and brand presence.

Own measurement of digital campaigns and report performance.
Lead optimization of SEO/SEM, campaigns, and content to boost profitability and leads.

Job Description

Responsibilities

Measure and report performance of all digital marketing campaigns
Suggest and implement direct marketing methods to increase profitability
Ensure incoming leads reach appropriate internal customer in a timely manner
Contribute to company web presence to boost brand awareness and positive ratings
Maintain a strong online company voice through social media with a goal of achieving positive reviews
Collaborate with internal teams to enhance landing pages and enhance user experience
Evaluate end-to-end customer experience across social medial platforms
Collaborate with vendor partners.
Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate
Write content for blogs and forums by working with department heads to identify the most appropriate blogs while maintaining relationships with key bloggers

Requirements

Associate's degree in marketing or a related field, 3-5 years of directly related work experience, or combination of direct experience and education
Proven work experience in digital marketing
Technical Skills: - Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools - Experience in setting up and optimizing Google Adwords campaigns - Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Working knowledge of Photoshop, Premiere Pro, Audacity or other media editing software - Writing: will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed. - Creativity: Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Research: Know what competitors are doing and what new measurement tools are being use. - Problem-Solving: figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues. - Interpersonal Skills: Being friendly and approachable online is necessary. - Work environment requires exposure to computer screen, typing/mouse usage, climbing, and extended periods of sedentary work. Position requires driving occasionally to pick-up marketing material. - Ability to lift materials up to 10-15 pounds