Responsibilities

• The Digital Media Analyst is responsible for the day-to-day implementation, management, and optimization of digital marketing strategies.
• The ideal candidate will be responsible for running various clinical trial social & digital media analytics.
• You will collaborate with various teams to ensure that the analytics support their various marketing campaigns and the effectiveness of them.
• Manage the ad buying, setup, budget allocation, forecasting, performance monitoring and strategic testing for clinical trial recruitment digital media ad campaigns. Platforms used include Google, Facebook, and Instagram.
• Monitor, analyze and report on campaign performance
• Regularly optimize digital media campaigns
• Overall accuracy of reporting is critical for overall success in the position
• Efficiency and productivity of running reports, as many reports are time sensitive
• Be a resource to the Business Development, Strategy, Analytics and Marketing Project Management teams

Requirements

• 2-4 years of experience as a Digital Media Analyst, marketing, or database experience
• Experience and certifications with Facebook Ads Manager and Google Analytics preferred
• Ability to independently manage a workload of campaigns but also coordinate workloads as a team
• Exhibit a level of curiosity to question and escalate trends to drive improved campaign performance
• Strong mathematic and analytical skills, with proven track record of leading campaign optimizations and improvements
• A very strong level of accuracy and attention to detail with customer and project specifications