Responsibilities

• Website Ownership & Optimization: Serve as primary owner of the credit union’s website, creating fresh and accurate content that is aligned with the FPCU brand, mobile-friendly, and user-focused.
• Implement content updates, promotional banners, and calls-to-action to support marketing campaigns, and organizational strategy.
• Monitor site performance through Google Analytics/Google Tag Manager and suggest improvements for growth, usability, and accessibility.
• Collaborate with internal teams and vendors to manage website updates, integrations, and enhancements ensuring a seamless and cohesive digital presence.
• Digital Marketing & Growth Channels: Assist with execution of SEO/SEM campaigns to improve search rankings and site traffic.
• Support paid media campaigns across search and display.
• Oversee digital marketing calendars, monitor performance, and recommend adjustments (email, digital banking, retargeting, and SEM).
• Monitor and support local listings across all channels including Apple, Bing, Google, Yelp, etc.
• Cross-Department Marketing Channels: Serve as the point person for digital marketing channels that live outside the Marketing department but require regular oversight
• Ensure these platforms are updated with accurate, brand-aligned content and audited regularly for consistency and compliance.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 4+ years of experience in website management with strong digital marketing background.
• Ensures compliance with all federal and state laws and regulations, including the Bank Secrecy Act, Patriot Act, and Office of Foreign Asset Controls, and should request legal interpretation as necessary. Must ensure subordinates are also compliant with such laws and regulations.
• Must be bondable.
• Perform other duties as assigned.
• Proven expertise in SEO/SEM, website optimization, and digital campaign management.
• Experience in Google Analytics and Google Tag Manager, ability to monitor and trouble shoot.
• Strong understanding of UX/UI best practices and accessibility standards.
• Ability to manage multiple projects, prioritize deadlines, and collaborate across departments.
• Excellent communication, analytical, and problem-solving skills.

Benefits

• Join us, and be part of an environment that prioritizes wellness, encourages continuous learning, and opens doors to developing you into the person you want to be.