Digital Marketing Tracking Specialist at Slicedbread | Los Angeles, CA

Slicedbread

Digital Marketing Tracking Specialist

Los Angeles, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive tracking, analytics and optimization for paid digital advertising campaigns, coordinating tag management and conversion measurement across channels.

Own tag implementation, pixel placement, and data collection across campaigns to improve reporting accuracy.
Must-have: Deep experience with Google Tag Manager, Google Analytics, and multiple tagging pixels.
Standout: Strong cross-functional collaboration and ability to translate data into actionable optimizations.

Job Description

Responsibilities

Work with the digital marketing team to support the execution of paid digital advertising
Own tag management across multiple campaigns.
Implement tracking into various marketing initiatives using Google Tag Manager.
Identify / optimize conversion touchpoints for use in client campaigns (IE: Call tracking, form tracking, purchase tracking, etc.) with the goal of improving efficiencies within digital campaigns. Inclusive of: Phone call tracking, open field form tracking, purchase event tracking
Analyze online user behavior, conversion data, customer journey, funnel analysis and multi-channel attribution.
Stay up to date with the latest paid trends, tools, and best practices with a desire to bring innovative thinking to paid strategies.
Implement tracking tools to better understand audience behavior and interests
Placing and verifying pixels to ensure proper campaign tracking and accurate reporting. This includes how to set up and install pixel events.
Understanding how Product Catalogs work on Facebook and how to ensure tracking is properly reporting
Experience in implementing Google Analytics and utilizing Google Tag Manager

Requirements

Bachelor's degree or equivalent experience is required.
1-2 years' experience with marketing channels and data.
In depth knowledge of analytics and reporting.
Demonstrated knowledge of Google suite of tools (Analytics, Tag Manager, Ad Editor).
Experience with Google Analytics, GTM, Facebook Pixel, Google Ads Tag, Bing UET Tag, LinkedIn Insight Tag, Pinterest Tag, TikTok tracking, etc
Experience with implementing and understanding conversion tracking

Benefits

A highly collaborative work environment that takes a team first approach.
Opportunity to spend 10% of work time on self-directed projects/experiments/etc.
All qualified applicants must complete an assessment test*

Slicedbread

What we do is simple: We help brands, products, and personalities become a movement that elevates them to the top of their market stratosphere.How we do it is creative: We employ a diverse strategy of digital tactics that focus on engaging influencers who drive brand advocation, deploying strategic advertising campaigns, and crafting brand messages that resonate with those who buy.

Founded in 2014

Los Angeles, California, USA

25 employees (13 in marketing)

www.slicedbread.agency