Digital Marketing Technologist Senior Associate

New York City, NY (Unknown)

$77K/yr – $202K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the digital marketing engine with a focus on strategy, content delivery, and performance optimization across multiple platforms using AEM and data-driven insights.

Own cross-functional collaboration to align marketing plans with business goals and audience needs.
Own analytics-driven optimization of campaigns, content workflows, and audience targeting to improve outcomes.
Own the content lifecycle from creation to delivery, ensuring consistent messaging across digital channels.

Job Description

Responsibilities

Developing and implementing digital marketing strategies to enhance brand visibility and engagement
Managing and optimizing marketing campaigns using Adobe Experience Manager to drive performance
Conducting competitive analysis and market research to inform strategic decisions
Utilizing data-driven insights and digital analytics to refine marketing initiatives and improve outcomes
Overseeing content management and delivery across multiple digital platforms
Engaging with stakeholders to align marketing strategies with business objectives
Analyzing campaign performance metrics to identify trends and opportunities for improvement
Coordinating digital content creation and distribution to target specific audience segments
Leading the development of communications strategies to effectively reach and engage target audiences
Collaborating with cross-functional teams to support digital business development efforts

Requirements

At least a Bachelor's degree
At least 2 years of experience

Preferred

Utilizing Adobe Experience Manager (AEM) for content management
Excelling in campaign performance analysis and optimization
Demonstrating proficiency in digital audience targeting strategies
Leveraging data-driven insights for strategic decision-making
Managing stakeholder engagement in complex projects
Developing comprehensive digital marketing strategies
Implementing advanced digital analytics for improved outcomes

Benefits

PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more.
To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

PwC

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At PwC, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum. Find out more at www.pwc.com. PwC: Audit and assurance, consulting and tax services PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.

London, England, GB

287K employees (3,380 in marketing)

www.pwc.com/gx/en

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