Responsibilities

• Comfortable and confident working and communicating directly with clients.
• Demonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creatives.
• Strategize, execute, and manage various client ad accounts using best practices.
• Develop marketing strategies and plans to support and achieve the client’s business objectives.
• Create great visuals, copy, and ads in various channels to help drive user actions to support client goals.
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future A/B tests.
• Prepare detailed reports and present results to clients and the digital marketing team.

Requirements

• Experience and a deep understanding of the Meta Platform, both paid and organic.
• Experience with Google Analytics and Looker Studio.
• Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.).
• Experience using WordPress.
• Experience using project management tools is a plus.
• Experience with Google Ads and the various advertising methods within is a plus.

Preferred

• A passion for the digital marketing business.
• The ability to communicate, communicate, and... Over-communicate internally and externally.
• Self-motivation with the ability to juggle multiple projects while managing priorities.
• Ability to work effectively within a team environment.
• Meticulous attention to detail.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Interest in professional and personal growth.
• We don't expect you to match every criterion, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms.

Benefits

• 401K match available
• Continuing education reimbursements.
• Generous vacation and PTO time.
• Work with a talented team.
• Work with the latest software, top-of-the-line tools, and equipment.
• Laidback, fun, professional vibe.
• We were named one of North Carolina's top Employers.