Digital Marketing Strategist at (un)Common Logic | Austin, TX

(un)Common Logic

Digital Marketing Strategist

Austin, TX (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive partner-focused digital performance for a portfolio of clients, leading PPC, SEO/ AEO programs and data-driven optimization to achieve measurable growth.

Own client strategy and end-to-end PPC and SEO execution
Must-have: 4+ years in paid search/SEO with Google Ads and analytics tools
Standout: Strong client management and data-driven decision making

Job Description

Responsibilities

Be a Trusted Client Partner
Serve as the primary strategic point of contact for a portfolio of 5–10 clients
Lead client conversations, set strategic direction, and proactively surface opportunities
Own day-to-day communication and maintain positive, proactive relationships
Perform deep data analyses to deliver measurable results that exceed expectations
Own PPC Strategy & Execution
Manage and optimize PPC campaigns end-to-end — from account structure and keyword strategy through bidding, budget allocation, and ongoing iteration
Design and launch ad creative testing plans; optimize landing pages for performance
Build forecasts and scenario projections to guide client decisions
Ensure accounts remain on budget while balancing efficiency and growth targets
Lead SEO & AEO Initiatives
Develop and execute SEO and Answer Engine Optimization (AEO) strategies tied to real client business goals
Conduct keyword, intent, and competitive research across content, technical SEO, featured snippets, and AI-driven answer results
Perform technical SEO audits and partner with clients and internal teams on implementation — site architecture, crawlability, schema markup, structured data, and more

Requirements

4+ years of experience in paid search and/or SEO
Deep experience building and optimizing Google Ads campaigns, including conversion tracking setup and troubleshooting
Highly proficient with GA4, GTM, and analytics/tracking tools
Strong Excel skills — pivot tables, VLOOKUPs, data aggregation, and turning raw data into actionable insights
Client management experience; digital agency background strongly preferred
Demonstrated persistence and ability to push through obstacles

Preferred

Benefits

Unlimited vacation (after two years)
Summer Fridays
Hybrid schedule - Coming into office 2-3 days a week
A team that takes performance seriously and has the awards to prove it
But honestly? The benefits aren’t the main reason people join us. They join because the work is challenging, the team is sharp, and the results speak for themselves.

(un)Common Logic

We're not your typical digital marketing agency. (un)Common Logic is a digital marketing agency located in Austin, Texas with clients on almost every continent. Our talented team of experts relentlessly pursue excellence in marketing performance and high-touch customer service. We solve the hard problems in digital marketing by using data to (un)cover surprising details, then using human intelligence to leverage that information for (un)common results. We are a Google Premier Partner (top 2% of all agencies), a Facebook Partner Agency, and have been included on the Austin-American Statesman's Top Workplaces list eight times. We've always been uncommon ......but we haven't always been (un)Common Logic. For the first 10 years of our existence, we were known as 360Partners. But over those 10 years, our clients and partners told us that our previous name didn’t fully capture what set us apart:- The tireless pursuit of excellence- A meticulous approach to understanding data- Authentic client service based on transparency and integrityWe finally remedied that in 2018, and embraced our true identity as (un)Common Logic.The days of “one simple trick” and hacks are long gone. The sophistication and complexity of today’s digital marketing landscape calls for a different approach. By diligently seeking ways to optimize our clients’ digital marketing down to the last detail, we’ve been able to achieve impressive results year over year across a spectrum of industries.

Founded in 2008

Austin, Texas, USA

28 employees (11 in marketing)

www.uncommonlogic.com