Responsibilities

• Work with selected client partners (top 35 identified partners globally) to develop programs that identify their relative strengths and weaknesses and establish pipeline through their lead generation activities.
• Support the planning, execution, and tracking of the partner’s LoB-specific marketing campaign and performance.
• Customize service approach based on the digital marketing maturity of the partner and the program specific requirements and work closely with the Partner Manager.
• Work with client personnel to ensure that the partner marketing activities will be aligned with a strong demand generation strategy and effective nurture flow.
• Share best practices with the partners and help them optimize and strengthen their campaigns through the process.

Requirements

• Minimum 3-years experience in partner management or digital marketing strategy
• Creative thinking about strategies for partner experience excellence, engagement best practices and partner activation
• Bachelor's degree in marketing, communications, or a related field.
• Excellent content coordination and writing skills for the ecosystem business.
• Proven track record of successfully developing and executing partner marketing resources, campaigns, and initiatives.
• Exceptional organizational and project management skills, with the ability to handle multiple priorities and meet deadlines.
• Strong relationship-building skills and the ability to collaborate effectively with partners, internal teams, and stakeholders.
• Strong verbal communication skills, with the ability to present ideas and influence key decision-makers.
• Strong analytical skills, with the ability to interpret data and insights to drive marketing strategy and measure performance.

Preferred

• Familiarity with marketing automation tools, CRM systems, and digital marketing platforms, a plus.