Digital Marketing Strategist

USA (Remote)

$60K/yr – $70K/yrMid Level1+ years expFull time

Posted 6 days ago

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Job Summary

Own and optimize full scale digital marketing programs from strategy through testing, optimization, and client reporting, leveraging PPC, paid social, and display to drive ROI; collaborate with teams, identify growth opportunities, and manage vendors and campaigns.

Own campaign strategy and testing
Drive ROI through multi-channel paid media
Collaborate across teams and vendors

Job Description

Responsibilities

Create, execute, and manage comprehensive digital marketing strategies to increase traffic and conversions on websites and landing pages
Continuously test and optimize campaign performance to meet client objectives through PPC, paid social, retargeting, and display media
Collaborate with Account Managers and Digital Media leadership to develop campaign ideas, implement plans, and measure results
Analyze campaign data to identify trends, insights, and opportunities for performance improvement and ROI enhancement
Design and run A/B tests on ad creatives, landing page designs, and other campaign elements to maximize effectiveness
Proactively identify and present new growth opportunities to clients to improve digital marketing ROI
Manage relationships with multiple vendors, ensuring optimal budget allocation and campaign performance
Participate in client calls to discuss account performance, interpret data, and formulate actionable strategies
Coordinate across channels and teams to provide clients with a comprehensive view of their digital marketing activities

Requirements

Bachelor’s Degree in Marketing, Communication, Analytics, or a related field, or equivalent work experience
Minimum of 1+ years managing PPC/SEM campaigns
Experience with paid search, paid social, display advertising, or other digital media channels
Google Ads, Microsoft Ads, or related certifications
Proficiency in Microsoft Excel for data analysis, including pivot tables and VLOOKUPs
Strong knowledge of Microsoft Office applications (Word, PowerPoint, Outlook)

Preferred

Google Analytics, Facebook Blueprint, or other relevant certifications
Experience with third-party management tools such as Marin, DoubleClick Search, or Kenshoo/Skai is a plus
Understanding of the higher education and post-secondary education sector is preferred

Benefits

Competitive salary range of $60,000 - $70,000 annually
Medical, dental, and vision insurance coverage
401(k) retirement plan with company contributions
Remote work options and flexible scheduling to promote work-life balance
Unlimited Paid Time Off (PTO) for personal and professional needs
Training programs and opportunities for career growth and development
Tuition reimbursement for approved educational expenses
Supportive work environment aligned with core values of collaboration, high standards, and results-driven outcomes

Sundayy

Switch off. Slow down. Sundayy is the mindfulness based social network designed to be checked just once a week. Sundayy represents spending time away from feeds, thinking deeper about our days, and sharing what matters with the people who matter.

Founded in 2020

1 employees

www.sundayy.app