Responsibilities

• Lead the Digital Advertising and SEO strategy, execution, and optimization for assigned clients and prospects, ensuring campaigns align with their business objectives.
• Collaborate with Sales and Client Services to translate client goals into data-driven marketing strategies that deliver on brand visibility, lead volume, and lead quality targets.
• Ensure all creative assets, including website content, images, and video assets, align seamlessly with the overarching digital strategy to maximize performance and meet client objectives.
• Oversee the setup and implementation of campaigns for new clients, ensuring alignment with brand standards and location-specific performance goals.
• Proactively analyze KPIs, including web traffic and lead generation metrics to identify opportunities for optimization using best practices and advanced tools.
• Execute performance tests, such as A/B testing, predictive modeling, and cost-benefit analyses to drive campaign improvements and achieve maximum ROI.
• Innovate and implement new processes, tools, and techniques to improve campaign performance and efficiency.
• Ensure the reliability and effectiveness of key campaign components, including call tracking, form fills, ad copy, landing pages, and reporting mechanisms.
• Prioritize tasks and provide clear direction to team members, ensuring the effective execution, optimization, and fulfillment of campaigns for assigned accounts while maintaining quality and performance standards.
• Serve as the escalation point for critical issues, engaging executive leadership as needed to resolve challenges promptly.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees are a plus.
• 3+ years of experience leading complex Digital Advertising and SEO strategies for large clients, preferably in franchise or multi-location environments.
• Expertise in SEO (On-Page, Off-Page, and Technical), Paid Search, Programmatic Display, and Social Advertising, with a strong focus on optimization, fulfillment, data analysis, and performance reporting.
• Advanced proficiency in tools such as Microsoft Excel, Microsoft Power BI, Microsoft Advertising, Bing Places, Google Analytics, Google Data Studio, Google Search Console, Google Business Profile, Google Ads, Meta Ads, Moz and/or other digital marketing platforms.
• Demonstrated ability to report on digital marketing KPIs such as leads, conversion rates, website traffic, and engagement metrics to measure and optimize campaign success.
• Extensive experience in evaluating both digital and offline marketing opportunities and developing tailored strategies and playbooks for clients across diverse industries.
• Proven track record of delivering strong technical expertise and leadership, driving results for both teams and clients.
• Exceptional team player with the ability to collaborate effectively across teams and departments.
• Self-motivated and results-driven, with a demonstrated ability to think creatively and drive innovation in digital strategies.
• Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and effectively.

Preferred

• Advanced degrees are a plus.