Responsibilities

• Campaign Strategy & Performance Marketing
• Develop and execute omnichannel digital marketing strategies aligned to business and product objectives to drive measurable business growth.
• Lead campaign planning across paid social, display, account-based marketing (ABM), paid search, and other digital advertising channels.
• Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion paths, and digital customer journeys.
• Translate global campaign strategies into market-ready activation plans while maintaining consistency across regions.
• Continuously optimize campaign strategy, audience targeting, creative, and budget allocation using performance data and audience insights.
• Stay current on emerging AdTech, AI capabilities, and digital marketing best practices to drive innovation.
• Agency & Stakeholder Management
• Serve as the primary business owner for external media agencies, ensuring high-quality execution and campaign performance.
• Hold agency partners accountable for optimization recommendations, reporting quality, and business results.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Proven experience managing digital advertising and performance marketing campaigns.
• Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search.
• Agency experience preferred, with demonstrated success managing external media partners.
• Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement.
• Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO).
• Excellent project management and stakeholder management skills.
• Strong analytical mindset with the ability to translate marketing data into business recommendations.
• Demonstrated accountability, ownership, and ability to influence cross-functional teams in a matrixed organization.

Preferred

• Agency experience preferred, with demonstrated success managing external media partners.
• Agency leadership and relationship management
• Customer-centric thinking and digital experience optimization
• Strong project and program management
• Stakeholder influence and collaboration
• Self-starter with a bias for action and results
• Collaborative team player who thrives in cross-functional squads
• Curious, continuous learner with a passion for emerging AdTech, AI, and digital marketing innovation

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.