Responsibilities

• Paid Digital Media Strategy & Execution: Develop, lead, and manage comprehensive paid media strategies across search engines and social media platforms to achieve measurable business objectives.
• Manage significant advertising budgets, ensuring optimal allocation and performance efficiency across all campaigns.
• Conduct advanced keyword research, audience segmentation, and competitive analysis to identify new opportunities and refine existing strategies.
• Implement sophisticated testing methodologies (A/B testing, multivariate testing) for landing pages, ad copy, creative, and bidding strategies.
• Stay ahead of platform changes, policy updates, and new features on Google Ads and Meta Ads.
• Search Engine / Answer Engine Optimization (SEO/AEO): Perform keyword research and implement on-page optimization strategies to improve presence in both traditional search engines as well as AI (AI Overview, AI Mode, ChatGPT, Perplexity).
• Perform site audits, prioritize tasks based on impact and effort and create implementation timelines.
• Assist in the development of content strategies.
• Data Analysis and Reporting: Utilize advanced analytics tools (e.g., Google Analytics 4, Tag Manager, platform APIs) to deeply track, analyze, and report on marketing performance, going beyond vanity metrics.
• Generate executive-level performance reports with actionable insights and strategic recommendations to optimize campaigns for key performance indicators (KPIs) and ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 3+ years of demonstrated, hands-on experience managing and optimizing significant budgets in a dedicated digital marketing or paid media role.
• Advanced proficiency in Google Ads (Search, PMax, YouTube, Demand Gen) and Meta Ads, including campaign setup, advanced targeting, bidding strategies and troubleshooting.
• Proven track record of driving measurable results and strong ROI from paid media campaigns.
• Strong understanding of marketing funnels, customer journeys, and the role of paid media at each stage.
• Excellent communication skills and the ability to address marketing topics at different levels of understanding.
• Excellent organizational skills, with a focus on meticulous attention to detail and accountability for budget management.

Preferred

• Ability to work independently and as part of a team.
• Strong attention to detail.
• Excellent organizational and time-management skills.
• Excellent communication skills.

Benefits