Digital Marketing Strategist at Drive Social Media | St. Louis, MO

Drive Social Media

Digital Marketing Strategist

St. Louis, MO (On-site)

Salary Not AvailableMid Level3+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive data-driven Meta Ads campaigns for client brands, owning audience strategy, budget optimization, and performance storytelling.

Own campaign setup, optimization, and performance reporting in Meta Ads Manager.
Must-have: Hands-on Meta Ads Manager experience with ROI-focused optimization.
Standout: Strong data-to-action storytelling with clear budget recommendations.

Job Description

Responsibilities

Tracking advertising costs
Researching consumer behavior
Creating targeted audiences
Exploring market trends and opportunities
Managing and optimizing campaigns in Meta Ads Manager (hands-on)
Processing and interpreting marketing data
Building strategic audiences
Using performance insights to guide budget allocation and campaign improvements
Driving successful digital campaigns through efficient use of client marketing budgets, strong audience strategy, and data-backed optimization
Review contract deliverables and ensure all client requirements are clearly documented.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
3+ years of experience in digital marketing strategy, campaign analysis, or media planning.
Strong hands-on experience managing campaigns within Meta Ads Manager, including campaign setup, optimization, and performance analysis.
Experience with audience segmentation, retargeting, and lookalike audience development in Meta.
Proficiency in data analytics and advertising platforms such as Google Analytics, Meta Ads Manager, and similar tools.
Experience working with CRM and POS data to inform strategy and performance recommendations.
Strong understanding of ROI, ROAS, KPI measurement, and digital advertising performance metrics.
Experience with budget management, forecasting, and campaign pacing.
Excellent presentation skills and strong client-facing communication abilities.
Strong problem-solving skills with the ability to translate data into clear, actionable recommendations.

Preferred

Real-world experience as a Digital Analyst, Digital Strategist, or in a similar role
Expertise in Google Analytics
Strong understanding of SEM campaign strategy and SEO best practices
Experience with PPC campaigns across Google and paid social platforms
Advanced proficiency in Excel
Strong analytical and reporting skills

Benefits

Unlimited PTO Plan that encourages flexibility, accountability, and work-life balance
Eligible for full health, dental, vision benefits within the first 90 days of employment
Drive pays 100% of premiums for STD, LTD, and Life Insurance
401k with up to a four percent match after your first full year at Drive

Drive Social Media

3.6 Glassdoor

Drive Social Media takes a holistic approach to designing strategies for our clients. We work with growth minded brands in a range of industries; restaurant/bar, fitness, legal, construction, packaged goods, etc.Our approach:• Identify ideal buyer persona.• Comprehensive analysis of current marketing efforts with emphasis on digital.• Educate clients on scope of inbound marketing process and steps necessary to optimize.• Build social networks with highly targeted ads based on predetermined demographics. • Generate qualified B2C leads or leads for potential franchise sales.• Implement content management strategy asserting brand or spokesperson as a though leader.• Manage review sites and brand mentions on social platforms to protect valuable brand reputation.• Seek to convert customers into digital brand advocates.

Founded in 2012

St Louis, Missouri, USA

278 employees (74 in marketing)

www.drivesocialnow.com

61% recommend to a friend

63% CEO approval