Digital Marketing Strategist at Cardinal Group Companies | Denver, CO | $70K/yr – $90K/yr

Cardinal Group Companies

Digital Marketing Strategist

Denver, CO (On-site)

$70K/yr – $90K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital performance for a multifamily portfolio to maximize leasing and occupancy.

Own performance-driven digital marketing for a multifamily portfolio to drive leasing and occupancy.
Must-have: 4–6+ years in digital marketing, ideally in multifamily or real estate.
Standout: GA4/GTM, WordPress updates, and cross-functional vendor collaboration.

Job Description

Responsibilities

Serve as the primary digital performance strategist for the assigned portfolio, ensuring campaigns, spend, and optimizations directly support leasing and occupancy goals.
Lead the intake for all new community transitions by gathering package recommendations, spend options, and digital channel proposals from Agency Fifty3, ILS partners, and additional vendors.
Analyze community-specific data (historical leads, GA4 data, market velocity, current occupancy, seasonality) to determine the ideal digital marketing mix per property.
Present digital strategy recommendations, expected impact, and budget allocation guidance to Portfolio Sales & Marketing Managers and Portfolio Managers.
Continuously monitor monthly performance reports to identify trends, assess ROI, validate lead quality, and recommend optimizations.
Prioritize high-impact digital actions across the portfolio by understanding community goals, risk levels, and marketing constraints.
Ensure the accuracy, functionality, and visual quality of all community websites, including WordPress updates, content refreshes, new photos, specials, floor plan updates, and troubleshooting issues.
Conduct quarterly website audits to assess SEO health, user experience, compliance, page speed, broken links, content accuracy, and form functionality.
Manage and maintain all vanity numbers ensuring routing, tracking, and call attribution are functioning as intended.
Partner with Agency Fifty3 and internal stakeholders to ensure new websites or redesigns follow brand standards and operational needs.

Requirements

4–6+ years of experience in digital marketing, ideally within multifamily, student housing, real estate, or high-volume B2C environments.
Intermediate to advanced working knowledge of AI tools including Gemini (or equivalents).
Demonstrated experience analyzing paid media, SEO, and ILS performance and providing data-driven optimization recommendations.
Proven hands-on experience managing and updating websites in WordPress and understanding of UX fundamentals.
Deep understanding of lead funnels, digital attribution, conversion paths, and performance metrics.
Proficiency with Google Analytics 4 (GA4) , Google Tag Manager (GTM) , and tracking ecosystem best practices is required.
Strong organizational skills and ability to manage multiple projects across dozens of communities simultaneously.
Excellent written and verbal communication skills with the ability to translate technical data into actionable business recommendations.
Familiarity with Fair Housing laws, digital accessibility considerations, and industry regulations.
Ability to embody and model the Cardinal Culture and Core Values daily.

Preferred

Benefits – health, vision, dental, and pet insurance
401(k) retirement plan
student loan assistance
licensing and continuing education reimbursement
parental leave
housing allowances or gifts

Benefits

health, vision, dental, and pet insurance
401(k) retirement plan
student loan assistance
licensing and continuing education reimbursement
parental leave
housing allowances or gifts

Cardinal Group Companies

The strength of Cardinal is rooted in our identity. We know who we are – we are a culture-based company that attracts top talent, strives for excellence through team performance, and allows the percolation of the best ideas throughout the organization as a means of constant improvement in and throughout our businesses. We launch new opportunistic ventures in synergistic and complementary sectors. Our culture and our commitment to excellence have built a strong-and-valuable reputation in the labor, client, and equity markets.

Founded in 2007

Denver, CO, US

1.3K employees (273 in marketing)

www.CardinalGroup.com