Responsibilities

• End-to-end management of paid media campaigns across Google Ads (Search, Display, PMax), Meta, and LinkedIn — including build, launch, optimization, and budget pacing
• Audience strategy: segmentation, targeting, and retargeting across platforms using first-party data, intent signals, and lookalike modeling
• Landing page and conversion alignment: work with web/design to ensure paid traffic converts efficiently; own the feedback loop between ad creative and landing experience
• Campaign briefs: translate business objectives and audience insights into structured briefs for creative, content, and operations teams
• Performance reporting: build dashboards, track KPIs (CPL, CPA, ROAS, LTV), identify trends, and surface actionable recommendations on a defined cadence
• Budget stewardship: manage spend pacing, allocate budget across channels and campaigns, and flag efficiency issues proactively
• Channel expansion: evaluate and test emerging channels (programmatic, content syndication, intent-based platforms like Bombora or G2) on a structured test-and-learn basis
• Agency/vendor management: where external partners are in the mix, serve as the internal POC who can actually QA their work

Requirements

• 3–5 years of hands-on paid media experience, with demonstrated results in lead generation for financial services, SaaS, or an SMB-facing B2C product (a mix of agency-side and in-house experience is preferred)
• Platform fluency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager — you can build and manage campaigns directly, not just review agency decks
• Analytical rigor: comfort with GA4, data studio/Looker, Excel/Sheets; ability to work with raw data and build your own reporting
• Experience managing monthly/quarterly budgets with documented performance outcomes
• Familiarity with HubSpot or Salesforce for lead tracking and campaign attribution
• Strong written communication: you can write a campaign brief, a stakeholder update, and a test hypothesis with equal clarity
• Understanding of the full funnel — how paid media integrates with SEO, content, email, and sales handoff

Preferred

• Experience in financial services, fintech, or SMB-focused marketing
• Familiarity with programmatic buying, content syndication, or intent-based platforms
• Google Ads and/or LinkedIn Marketing Solutions certification
• Experience managing or directing agency partners rather than just executing alongside them