Responsibilities

• Consult and partner with key stakeholders, including external agency, on the development of digital marketing campaign strategies and test plans across all digital channels, including Paid Search, Social, Display, Video, and Emerging channels
• Analyze performance data to identify trends, insights, and opportunities for optimization
• Provide guidance and direction to third party agencies in the development of performance marketing plans to ensure optimization of and adherence to our budget and campaign performance across our digital marketing channels
• Develop performance presentations summarizing key results, tailoring details and messaging to various audiences from executive leadership to doctors
• Conduct audience research, competitive analysis, and market insights to inform strategy
• Collaborate with creative, content, and product teams to ensure campaigns align with brand messaging and business goals
• Execute and refine targeting strategies, including demographic, behavioral, lookalike, and custom audiences

Requirements

• A Bachelor's degree in marketing, business, or a related field
• 3–5+ years of hands-on experience managing multi-channel digital campaigns.
• Expert proficiency with major advertising platforms: Google Ads, Microsoft Ads
• Social: Meta
• Display & Programmatic: Google Display Network, DSPs (e.g., The Trade Desk, DV360)
• Adept at working with data, building reports, and communicating insights to stakeholders
• Comfortable using AI tools to accelerate reporting, data analysis, and presentation development
• Excellent project management, organization, and communication skills
• Applicants must be currently authorized to work in the United States on a full-time basis. The company is unable to support or sponsor employment visa status for this role.

Preferred

• Experience with Invoca or other call-tracking platforms (preferred)
• Oversee tracking/tagging needs (UTMs, pixels, conversion events) and coordinate with development teams as needed (preferred)