Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid search, social, display, and programmatic advertising channels.
• Lead digital campaign strategy and execution for undergraduate recruitment and institutional brand initiatives, while supporting graduate and online program marketing efforts.
• Manage campaign performance, conversion optimization, and A/B testing across ads, landing pages, and audience targeting strategies.
• Oversee campaign tracking, attribution, analytics, and reporting to measure engagement, lead generation, and conversion outcomes.
• Coordinate digital marketing efforts across Enrollment Management, academic units, and decentralized campus marketing teams to improve consistency and reduce duplication.
• Collaborate with Admissions Marketing, Content Strategy, Brand Studio, and Digital teams to align messaging, creative assets, web experiences, and conversion strategies.
• Support optimization of user journeys, landing pages, and academic program webpages to improve engagement and enrollment conversion.
• Manage digital marketing tools, analytics platforms, and tracking infrastructure while staying current on emerging trends, technologies, and best practices in digital marketing.

Requirements

• Bachelor’s degree in Marketing or a related field.
• 3–5 years of experience in digital marketing, paid media, or performance marketing.
• Experience managing paid advertising campaigns across platforms such as Google Ads and Meta.
• Strong understanding of conversion optimization, A/B testing, and campaign performance analysis.
• Familiarity with digital analytics tools (e.g., Google Analytics) and attribution models.
• Strong analytical skills and ability to translate data into actionable insights.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong communication and collaboration skills, particularly in decentralized organizations.

Preferred

• Experience working with CRM systems (e.g., Salesforce, TargetX, or similar)
• Experience with data visualization tools such as PowerBI or Looker Studio
• Experience with tracking tools such as Google Tag Manager