UNIVERSITY OF AZ FOUNDATION

Digital Marketing Specialist

Tucson, AZ (On-site)

$54K/yrEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive automated marketing campaigns and analytics for the university foundation, owning end-to-end automation, data-driven optimization, and stakeholder reporting.

  • Own day-to-day automation campaigns and campaign fulfillment.
  • Must-have: Two years of marketing or advertising agency experience.
  • Standout: Experience with Marketo or the Google Marketing Platform.

Job Description

Responsibilities

  • Handles day-to-day duties of running automated marketing campaigns to support the goals of the PAE.
  • Ensures an optimal user experience through design support for landing pages, emails and templates across digital platforms.
  • Provides consultative support to stakeholders by applying creative and strategic thinking to their requested program builds, optimized to increase impact on business goals.
  • Builds marketing segments based on behavioral data and prospect data.
  • Works with internal colleagues to improve data quality and processes.
  • Responsible for analyzing outcomes, building and interpreting reporting, executing tests and identifying opportunities to expand or ways to improve automation programs.
  • Follows and refines reporting procedures and standards.
  • Maintains reporting of all automations and outbound email programs in progress to advise and inform divisional colleagues as they plan communications to support their programs.
  • Works with the Marketing Associate to manage workflows and deadlines associated with fulfillment of automation campaign requests.
  • Other duties as required

Requirements

  • Bachelor’s degree in business, marketing, management information systems, communications or related discipline; OR
  • Two years of experience in a marketing or advertising agency; OR
  • Any equivalent combination of experience, training and/or education approved by Human Resources.

Preferred

  • Experience with Marketo or other marketing automation platforms a plus.
  • Experience with the Google Marketing Platform (including Analytics, Tag Manager, Data Studio etc.).
  • Proficiency with Adobe Creative Suite, MS Office and internet applications such as project management tools.