Responsibilities

• Collaborate with the division Marketing leader, the home office marketing team, advertising agencies, and third-party vendors to create and manage email campaigns, landing pages, website, digital content, paid search, display, video, and social media advertising to drive leads which impacts sales/top line revenue,(managing lead process) leveraging the appropriate technical tools and optimizing user experience.
• Deliver on multiple digital marketing initiatives simultaneously
• Analyze the performance of online marketing programs, make recommendations, and take action to optimize results and lead generation.
• Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved.
• Interact collaboratively with other internal home-building departments to gather input and materials to create digital assets, website, and email content.
• Work within all online budgets, review budget reports and trends with management and adjust plans accordingly
• Assist with troubleshooting technical issues such as XML feeds and errors
• Ensure all content adheres to corporate and regulatory compliance standards and secure necessary approvals of content when required.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing or equivalent business experience required.
• 3 or more years of demonstrable expertise in digital marketing and demand generation role with hands-on execution of online branding, content development, and results.
• Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as WordPress, a basic understanding of HTML, XML, and a general understanding of Google Analytics.
• Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools
• Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social.
• Up to date on the latest trends and technologies in digital marketing.
• Advanced knowledge of Microsoft Suites.
• Solid organization skills and a results-oriented, collaborative work style.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Self-motivated, highly driven, and fast learner.

Preferred

• Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.

Benefits

• Health Savings Account (HSA)
• full and limited healthcare Flexible Spending Account (FSA)
• dependent care FSA options
• generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time
• paid disability, parental and military leave
• company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances
• a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions
• adoption, fitness, tuition and worldwide emergency travel assistance
• EAP, grief counseling, and estate/will preparation services
• additional discounts and supplementary employee-paid benefit programs