Digital Marketing Specialist

North Canton, OH (On-site)

$48K/yr – $55K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the core digital marketing stack across SEO, content, and paid ads campaigns to drive client outcomes, partner with strategy and creative teams, and keep multiple projects on track with data-driven optimization.

  • Own the marketing execution across SEO, content, and paid media programs for clients.
  • Translate performance data into recommendations and maximize impact across channels.

Job Description

Responsibilities

  • Execute digital marketing initiatives that support client goals and strategic objectives
  • Conduct keyword research, competitive analysis, and content optimization to improve search visibility and organic performance
  • Create, optimize, and publish content across websites, blogs, social media platforms, and other digital channels
  • Manage and optimize paid advertising campaigns across Google, Microsoft, and social media platforms
  • Monitor campaign performance and identify opportunities for improvement through data analysis and reporting
  • Utilize tools such as Google Analytics, Google Search Console, Google Business Profile, and other marketing platforms to evaluate results and inform recommendations
  • Collaborate with strategy, creative, development, and account management teams to ensure marketing efforts align with client goals
  • Communicate professionally with clients as needed, providing updates and recommendations
  • Manage multiple projects and priorities while consistently meeting deadlines
  • Stay current on digital marketing trends, platform updates, AI tools, and emerging technologies to continuously improve performance and efficiency
TKG logo

TKG

TKG is the digital partner for market leaders, focused on web, marketing and IT solutions to drive your business forward. We’re committed to supporting our partners with real, measurable results that lead to sales while providing meaningful lives for the people around us. Geoff Karcher founded The Karcher Group in 1997, before most people knew what the internet was. He started in his parents’ basement with a 486 desktop and a desire to provide a more honest experience for companies looking to grow their businesses online. Through enduring relationships and effective results, TKG has continued with steady growth over the past 25 years. Now, with marketing, web and IT services offered throughout Northeast Ohio and beyond, TKG is a family business backed by a deep bench of industry experts. What sets us apart is our focus on partnerships, not projects. We don’t just want to do business with you. We want a seat at your strategic table to understand what success looks like for you. Our fierce focus on integrity means you can expect us to approach business decisions directly and honestly, as if it was our own money on the line. “We don’t care about being the biggest, but we do care about being the best. We want to be the agency that people know they can rely on to get what they need. When businesses are ready to do marketing right, they come here.” - Geoff Karcher, founder and president

Founded in 1997
North Canton, Ohio, USA
87 employees (26 in marketing)

Traffic Signals

Monthly Visitors
11.3K
Monthly Google Ads Budget
$135.5K
Traffic Source Mix
Search
35%
Direct
43.4%
Referral
11%
Social
9%
Paid
1.3%

Headcount Trend

Current headcount: ~89

Marketing Team

Marketing Team Size
23 (26% of company)