Digital Marketing Specialist (Technical Software) (Remote)

New York, USA (Hybrid)

$89K/yr - $98K/yr (Est.)Senior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive Esprow’s digital marketing efforts across channels to translate complex fintech tech into clear, enterprise-grade messaging and campaigns.

  • Must-have: 5+ years in digital marketing for technology/software with enterprise audiences.
  • Standout: Ability to translate technical concepts into clear enterprise communications across web, events, and collateral.

Job Description

Responsibilities

  • Drive and execute Esprow’s digital marketing initiatives across multiple communication channels, ensuring consistent delivery and alignment with overall marketing strategy.
  • Develop and maintain marketing content including website materials, presentations, brochures, email campaigns, social media content, and technical articles.
  • Plan and execute branding, SEO, content marketing, webinar programs, and broader digital campaign activities.
  • Liaise with external agencies and vendors for website development, branding, and other digital marketing-related projects.
  • Collaborate closely with Product, Sales, and Engineering teams to clearly and accurately communicate Esprow’s product capabilities and differentiators.
  • Strengthen the company’s online presence by improving messaging consistency and overall communication quality across channels.
  • Prepare marketing and event materials including sales collateral, conference assets, webinar content, and technical presentations.
  • Support technical marketing initiatives covering APIs, FIX Protocol, automated testing, certification, and capital markets technologies.
  • Use web analytics and marketing tools to track campaign performance and support continuous optimization of marketing activities.
  • Stay up to date with developments in digital marketing, financial technology, and enterprise software communication trends.

Requirements

  • 5+ years of experience in digital marketing within a technology or software company.
  • Experience working with enterprise technology products or highly technical software solutions.
  • Familiarity with technologies and domains such as API Lifecycle Management, automated API testing, FIX Protocol, trading platforms, exchange connectivity, middleware messaging technologies, and capital markets infrastructure.
  • Strong written and spoken English communication skills.
  • Excellent communication and content creation skills with strong attention to detail and clarity.
  • Ability to understand and communicate technical concepts in a clear and professional manner.
  • Experience with website content management, SEO, email marketing, webinars, social media, and content marketing.
  • Strong organizational and project coordination skills with the ability to manage multiple priorities simultaneously.
  • Ability to work independently and proactively in a distributed international team environment.

Preferred

  • Degree in engineering or related technical subject matter.
  • Experience working within financial technology, capital markets, or enterprise B2B software environments.
  • Experience creating technical marketing content for enterprise software products.
  • Experience supporting webinars, industry events, or conference participation.
  • Experience working in regulated industries such as banking or financial services.

Benefits

  • Full-time position (mix of onsite and remote work).
  • Competitive package.
  • Career path in a technology company with many talented people.
Esprow logo

Esprow

Esprow is a leading global provider of testing and compliance automation solutions for the financial industry. The Esprow Enterprise Testing Platform (Esprow ETP) provides an integrated suite of applications to automate testing of FIX and multi-protocol financial systems, on-boarding and certification of FIX counterparties and native exchanges and brokers simulation. Esprow clients include the largest tier-1 banks, brokers, exchanges, and market data vendors in North America, EMEA, and APAC.

Founded in 2012
New York, New York, USA
16 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
40.8%
Direct
38.6%
Referral
14%
Social
3.7%
Paid
2.1%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)