Digital Marketing Specialist

New York, USA (Hybrid)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive digital brand communications for a multi-brand portfolio in NYC, focusing on social media, asset management, and cross-functional coordination.

  • Own social listening, reporting, and community engagement across channels.
  • Must-have: 5+ years in digital marketing with social media and content experience.
  • Standout: Strong cross-functional coordination across brand teams and global markets.

Job Description

Responsibilities

  • We’re looking for a Digital Marketing Specialist responsible for executing and optimizing our client’s multi-channel brand communications, with a strong emphasis on social media management, digital content, and cross-functional coordination.
  • Leading social listening, reporting, and community engagement while ensuring seamless content delivery across platforms.
  • Acting as a key liaison between House of Whiskey & Rums and House of Agave brand teams, agencies, and global markets, the specialist drives consistency in asset management, supports website development, and manages integrated workflows including campaigns, stakeholder requests, and global initiatives.
  • Ideal for a detail-oriented communicator who thrives in a fast-paced environment and can independently manage projects while aligning to broader brand and business strategies.
  • Support for social channels, as well as critical support for digital, asset management and cross-portfolio administrative activities.
  • Social Listening & Reporting: Work within Meltwater to connect the brand social channels, generating always-on dashboards.
  • Content Scheduling & Posting for HOWR Brands: Once social calendars are finalized, all content is uploaded to Meltwater for the appropriate date across all accounts.
  • Community Management: Act as in-house liaison for brand social communities and engage across channels.
  • Content Project Manager: Provide feedback on monthly calendars and assure alignment to strategy; coordinate weekly agency status calls and monthly IAT alignment calls.
  • Digital Support: Content & Asset Management and Website Development & Upkeep
SoHo Experiential logo

SoHo Experiential

WE CREATE MOMENTS THAT MAKE BRANDS MEAN MORE.For over 20 years, we’ve been redefining how brands engage their most important audiences—turning interactions into impact and experiences into lasting connections.From big ideas to flawless execution, we craft immersive moments that captivate, inspire, and spark conversation. Live, virtual, hybrid—we make it unforgettable.Let's reimagine marketing. Let's create something memorable.

Founded in 2004
New York, New York, USA
139 employees (38 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~139

Marketing Team

Marketing Team Size
33 (24% of company)
Median Career Experience
10 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
3