Responsibilities

• Strategic Campaign Leadership: Design, lead, and oversee comprehensive digital marketing campaigns across multiple channels (social media, email, SEM, display ads), ensuring alignment with broader business goals and brand strategy.
• Content Strategy & Development: Create and implement a robust content calendar, producing high-quality, engaging, and SEO-optimized content for the website, blog, social media, and email marketing that resonates with our target audience.
• SEO/SEM Strategy & Optimization: Develop and execute advanced SEO strategies and manage PPC campaigns with a focus on maximizing ROI, increasing organic traffic, and driving high-quality lead generation.
• Social Media Growth & Engagement: Lead social media strategy to build brand awareness, foster community engagement, and monitor evolving social trends to keep the company at the forefront of digital conversations.
• Lead Tracking and Analytics: Implement and maintain lead tracking systems to monitor lead sources, customer journeys, and conversion paths; analyze this data to optimize marketing efforts and improve ROI.
• Data-Driven Analytics & Insights: Utilize Google Analytics and other tools to conduct in-depth campaign performance analysis, generate actionable insights, and present regular reports to leadership with clear recommendations for optimization.
• Lead Generation & Conversion Optimization: Develop and refine digital funnels and landing pages to increase lead quality and conversion rates, collaborating closely with sales to ensure seamless lead nurturing.
• Brand Stewardship: Maintain and enforce brand consistency across all digital platforms, ensuring messaging aligns with company values and market positioning.
• Community & Partnership Engagement: Actively participate in local community initiatives and partnerships, leveraging these relationships to enhance brand reputation and digital content opportunities.
• Cross-Department Collaboration & Vendor Management: Serve as a key liaison between marketing, sales, leadership, and external agencies or vendors to synchronize marketing efforts and maximize resource efficiency.