Responsibilities

• Support the credit union’s mission by leveraging digital marketing channels to promote member growth, engagement, and financial wellness.
• Develop, execute, and optimize digital campaigns across multiple platforms to increase brand awareness, member engagement, and product uptake.
• Manage and update digital member touchpoints, including the website, online banking portals, social media channels, and digital signage within branches.
• Coordinate campaign timelines, deliverables, and budgets with internal teams and external vendors to ensure timely execution.
• Assist in deploying paid digital advertising campaigns such as search, display, and social media ads, and monitor their performance for continuous improvement.
• Implement and support SEO/SEM strategies to enhance website visibility and drive organic traffic.
• Analyze digital campaign performance metrics, generate reports, and recommend improvements based on data insights.
• Maintain a user-friendly, high-performing website by overseeing content updates, usability, and technical optimization.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels.
• Stay updated on industry trends, emerging digital marketing tools, and best practices to ensure the credit union remains competitive and innovative.

Requirements

• Minimum of two to four years of digital marketing experience, preferably within financial services or a regulated industry.
• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred; however, a combination of education and relevant experience will also be considered.
• Proficiency in marketing automation tools such as HubSpot, Salesforce, or similar platforms is required.
• Experience with website CMS platforms, Google Analytics, and SEO/SEM strategies is essential.
• The candidate should demonstrate excellent written and verbal communication skills, strong analytical abilities, and a high level of professionalism.
• Ability to maintain confidentiality, exhibit diplomacy, and work effectively in a collaborative environment are critical attributes for success in this role.

Benefits

• Commonwealth Central offers a comprehensive benefits package designed to support the well-being and professional growth of our employees.
• Our benefits include a competitive base salary, 13 paid holidays, and 17 days of Paid Time Off (PTO) during the first year of employment.
• Employees are eligible for up to 2% discounts on loans, including first mortgages.
• We provide a 401(k) plan with company matching contributions, along with medical, dental, and vision insurance options.
• Additional benefits include long-term disability insurance, life insurance, voluntary insurance plans, and an employee assistance program.
• We also offer financial wellness resources, tuition reimbursement, and opportunities for career development.
• Our benefits package is designed to foster a healthy work-life balance and support your long-term financial security.