Digital Marketing Specialist at Savance | Walled Lake, MI

Savance

Digital Marketing Specialist

Walled Lake, MI (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive the end-to-end digital presence for Savance Workplace by rebuilding the website, optimizing user experience, and leading data-driven SEO and PPC programs to grow qualified traffic and conversions.

Website & UX: Lead a full site redesign and ongoing optimization for conversions.
SEO & Analytics: Build and execute SEO plans, keyword research, and data-driven refinements.
Digital Marketing Across Channels: Manage PPC and align email, social, and content projects for cohesive messaging and measurable results.

Job Description

Responsibilities

Website & UX: Lead redesign and rebuild of the Savance Workplace website using the existing structure.
Collaboration & Vendors: Work with internal teams and external partners to ensure a modern, user-friendly, conversion-optimized web experience.
Ongoing Improvements: Manage updates, testing, and performance enhancements.
SEO Strategy: Develop and execute a comprehensive SEO plan to improve organic rankings and drive qualified traffic.
SEO Tactics: Conduct keyword research, competitive analysis, and on-page optimization.
Analytics & Monitoring: Monitor site analytics, report performance, and refine strategies based on data.
PPC Campaigns: Plan, execute, and manage pay-per-click campaigns across Google Ads and other platforms.
Campaign Optimization: Optimize campaigns for ROI and adjust as needed to meet goals; coordinate landing pages for conversions.
Digital Marketing Projects: Support email campaigns, automation, social ads, and content marketing; ensure cohesive branding and messaging; track KPIs.

Savance

Founded in 1998, Savance’s primary focus is to effectively use technology to streamline, automate, and simplify business processes. Savance’s customizable and fully scalable software solutions allow users to achieve higher levels of productivity, communication, security, and accountability. Savance sets ourselves apart from our competition by keeping it personal. We actively request feedback, know our customers by first name, integrate their ideas into our products, and measure our success based on their happiness.

Founded in 1998

Walled Lake, Michigan, USA

30 employees (3 in marketing)

www.savance.com