Digital Marketing Specialist

Bellevue, WA (On-site)

$70K/yr – $119K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive review management and email program support for SAP’s digital marketing, coordinating with SEO and content teams.

  • Own review campaigns, activation, and sentiment‑based optimization.
  • Collaborate with SEO and community teams for AI‑driven optimization and consistent voice.
  • Support content updates across major review sites and email program execution.

Job Description

Responsibilities

  • Execute ongoing review sourcing campaigns, including day‑to‑day activation and optimization.
  • Monitor performance across review platforms and deliver optimization recommendations based on trends, sentiment, and engagement.
  • Partner closely with the SEO team to ensure alignment on AI‑driven optimization, discoverability, and content strategy across review ecosystems.
  • Build and operationalize a review response strategy, aligning closely with community management and social teams to ensure consistent voice and timely engagement.
  • Manage content updates, messaging alignment, and ongoing optimization across key review sites.
  • Monitor performance, sentiment, and engagement metrics on review platforms, translating insights into actionable recommendations.
  • Support programs that encourage authentic customer reviews in alignment with brand and compliance guidelines.
  • Support the execution of TripIt email marketing programs, including content setup, scheduling, QA, and deployment.
  • Collaborate with stakeholders to ensure email messaging aligns with campaign objectives and customer lifecycle moments.
  • Assist with reporting and analysis of email performance, identifying optimization opportunities to improve engagement and effectiveness.

Requirements

  • 1–3 years of experience in digital marketing, content marketing, or related field.
  • Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent practical experience.
  • Hands‑on experience with digital marketing tools and platforms such as review site platforms, email marketing tools, Adobe, Drupal, or other web CMS platforms.
  • Strong passion for delivering world‑class customer and digital experiences.
  • Experience working in a global environment with remote or distributed teams.
  • Excellent troubleshooting, problem‑solving, and organizational skills.
  • Ability to manage multiple priorities while maintaining attention to detail in a fast‑paced environment.
  • Strong analytical skills with a data‑driven mindset.
  • Excellent written and verbal communication skills.
  • Ability to pass a background check.

Nice To Have

  • Experience supporting or executing email marketing programs is preferred.

Benefits

  • priority on wellbeing
  • great benefits
  • constant learning, skill growth, and a team that wants you to grow and succeed
  • flexible working models
  • inclusion and health focus
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SAP

4.2 Glassdoor

SAP is the leading enterprise application and business AI company. We stand at the intersection of business and technology, where our innovations are designed to directly address real business challenges and produce real-world impacts.Our solutions are the backbone for the world’s most complex and demanding processes. SAP’s integrated portfolio unites the elements of modern organizations — from workforce and financials to customers and supply chains — into a unified ecosystem that drives progress.SAP privacy statement for followers: www.sap.com/spsOur Community GuidelinesAt SAP, we're committed to fostering meaningful conversations that respect everyone in our community. To maintain a positive environment, we moderate comments that:• Target individuals personally, including our employees, customers, or partners• Contain discriminatory, harassing, or threatening language/content• Share personal information without consent• Promote misinformation or spam or 3rd-party linksWe believe in open dialogue and constructive feedback, but we will remove content that violates these guidelines without notice. We appreciate your understanding and contribution to a respectful community.For questions about our moderation practices, please DM or contact us at brandsocial@sap.com.

Founded in 1972
Walldorf, Baden-Württemberg, DEU
138K employees (6,989 in marketing)
81% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
15.6M
Monthly Google Ads Budget
$735.1K
Traffic Source Mix
Search
42.6%
Direct
41.9%
Referral
13.4%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~138.1K

Marketing Team

Marketing Team Size
3,841 (3% of company)
Median Career Experience
21 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 7 years ago

Funding History

  • Apr 2019
    Post IPO Equity • $1.3B
  • Jun 2015
    Grant • $1.4M

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