Digital Marketing Specialist at QVC | West Chester, PA

QVC

Digital Marketing Specialist

West Chester, PA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end email program management with cross-functional execution, from brief to deployment and performance review, using data from Tableau/Adobe and list provisioning via Bluecore.

Email Campaign Ownership: manage hundreds of campaigns end to end and drive performance analysis.
Campaign Production & Creative Briefs: plan production, brief copy/design/HTML teams, and align with sales events.
Data & List Ops: review results and coordinate customer lists with cross-functional partners to ensure 100% completion.

Job Description

Responsibilities

Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis.
Strategically determine production schedule, create & plan multiple campaign.
Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline.
Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign.
Review email campaign results as provided by Tableau & Adobe
Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore). Monitor to confirm 100% completion.

Requirements

BA in marketing, communications, or related field; or equivalent experience required
2 plus years professional experience, within digital or email marketing, or eCommerce
Demonstrated experience working in a cross-functional, teamwork-based environment is critical

Benefits

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts!
In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC

3.4 Glassdoor

QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV.QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

Founded in 1986

West Chester, Pennsylvania, USA

9.3K employees (1,424 in marketing)

careers.qvcgrp.com

49% recommend to a friend

64% CEO approval