Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

USA (Remote)

$25/hr – $40/hrIntern/New GradPart time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead data-driven marketing for NYC parenting and education segments with content creation, SEO, and analytics.

  • Own multi-channel campaigns and data-driven decision making
  • Showcase multimedia content skills with portfolio
  • Part-time remote role with flexible 10–30 hours

Job Description

Responsibilities

  • Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
  • Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
  • SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
  • Channel Management: Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies.
  • Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.
NORY logo

NORY

"Nurturing purpose-driven changemakers of tomorrow" NORY, recognized as NYC's leading STEM education program, impacts over 4000 students annually across 10+ citywide campsites. Our mission centers on cultivating changemakers with a deep sense of purpose. We believe in the unique potential of Generation Alpha, striving to foster their resilience, inquisitiveness, and empathy. Our programs are designed to prepare young minds to design, rather than follow, the future.In our pursuit of educational excellence, we aim to create a hub where visionary educators collaboratively experiment and innovate approaches for educating Generation Alpha. We are committed to not just providing ever-evolving pedagogies for the next generation, but also to contributing our insights to the broader society, including both formal and informal educational sectors. Join us in our journey to empower the changemakers of tomorrow with the mindset to create a purposeful impact. If this mission beats your heart, reach out to our CEO directly at [peter@nory.co] to discuss how to step towards this goal together.📺 Watch NORY programs in action: https://youtu.be/G8vgorW3y7U

Founded in 2016
New York, New York, USA
67 employees (8 in marketing)

Traffic Signals

Monthly Visitors
6.7K
Traffic Source Mix
Search
31.8%
Direct
47.2%
Referral
5.2%
Social
14.2%
Paid
1.5%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
2 (3% of company)
Marketing Roles Posted (Last 30 Days)
1