Responsibilities

• Develop comprehensive digital marketing campaigns utilizing SEO tools, Google Ads, Facebook Advertising, and marketing automation platforms to maximize visibility and engagement.
• Conduct keyword research and optimize website content using SEO best practices to improve organic search rankings.
• Manage content creation across multiple channels including social media platforms, blogs, email marketing campaigns, and content management systems like WordPress.
• Implement conversion optimization strategies by analyzing user behavior with Google Analytics and other analytics tools to enhance website performance.
• Design compelling graphics and visuals using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media posts, and landing pages.
• Manage social media accounts through social media management tools, scheduling posts, engaging with followers, and running targeted advertising campaigns.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints while maintaining high standards of quality in copywriting and graphic design.

Requirements

• Proven experience in digital marketing roles with a strong understanding of SEM (Search Engine Marketing), SEO techniques, and performance marketing strategies.
• Hands-on experience with SEO tools such as SEMrush or Moz, as well as familiarity with Google AdWords (now Google Ads) and Facebook Advertising platforms.
• Proficiency in website management using WordPress or similar content management systems; knowledge of HTML, CSS, JavaScript, and SQL is a plus.
• Demonstrated ability to analyze data using Google Analytics or similar tools to derive insights that inform campaign adjustments.
• Strong skills in content creation, copywriting, graphic design, and social media management across B2B (business-to-business) contexts.
• Experience working on e-commerce platforms or managing digital campaigns for online sales growth is highly desirable.
• Ability to adapt quickly in a fast-paced environment while managing multiple projects effectively.