Digital Marketing Specialist- Paid Social at PACSUN | Anaheim, CA | $73K/yr – $79K/yr

PACSUN

Digital Marketing Specialist- Paid Social

Anaheim, CA (On-site)

$73K/yr – $79K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social campaigns, owning strategy and execution for fast decision-making.

Own plan, execution, and optimization of paid social campaigns.
Must-have: 4+ years of experience managing paid social campaigns.
Standout: Experience across multiple platforms with strong reporting.

Job Description

Responsibilities

Plan, execute, and optimize paid social media campaigns.
Create and manage ad campaigns across various social platforms.
Conduct audience segmentation and targeting.
Work with internal design team to create and test ad creatives.
Monitor campaign budgets and performance metrics.
Provide regular performance reports and insights.
Collaborate with the manager to align campaigns with business goals.
Stay updated on industry trends in social media.

Requirements

Bachelor's degree in Marketing, Advertising, or a related field.
4+ years of experience in relevant field.
Proven experience in managing paid social media campaigns and platforms (e.g., Meta, TikTok, Pinterest, Snapchat).
Proficiency in ad targeting and audience analysis.
Creative design and ad copywriting skills.
Strong data analysis and reporting abilities.
Forecasting and budget management.
Proficiency in web analytics tools (e.g., Google Analytics).
Knowledge of social media advertising tools and best practices.
Detail-oriented with excellent organizational skills.

Preferred

Media agency experience is a plus
Experience with Microsoft Office - particularly Excel, pivot tables is a plus

Benefits

Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year

PACSUN

3.6 Glassdoor

Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art, and sport. Co-created in Los Angeles. Founded in 1980 as Pacific Sunwear, the Pacsun brand has evolved well beyond beachwear. Today, Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles to a community of inspired youth. In our fleet of over 350 stores and Pacsun.com you will find brands such as Formula 1, The Met, UFC, Brandy Melville, J. Galt, and Fear of God ESSENTIALS, in addition to our best-selling Pacsun brand. We are dedicated to being leaders in delivering high-quality product, relevant retail experiences, and unique digital content. As an organization we are inspired and led by the diversity of our customers and associates. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Head to our PacCares page to learn more about the organizations we partner with.

Founded in 1982

Anaheim, California, USA

5K employees (202 in marketing)

www.pacsun.com

70% recommend to a friend

70% CEO approval