Responsibilities

• Meta Ads Management + Optimization: Manage paid social advertising campaigns for Instagram and Facebook. Collaborate with marketing team on editorial/promotional calendar, creative assets and ad copy and regularly implement and test new digital ad content based on performance.
• Generate reporting for Meta ads and make recommendations on future campaigns to optimize ROI and pursue continuous improvement across digital campaigns.
• Stay informed on updates to platform algorithms and implement adjustments to ad campaigns to optimize performance.
• Google Ads: Collaborate with marketing team and Google Ads consultant to ensure new Google Ads search & display campaigns are launched to support practice and provider launches.
• Track and implement creative updates to Google Display ads and generate reporting on performance.
• Meet with Google Ads consultant to understand optimizations and performance.
• SEO + Website: Update website, Google my business profiles and other online listings for all new practice and provider launches. Maintain accuracy ongoingly for digital assets.
• Manage ongoing enhancements to brand websites through content updates and regular audits of existing pages.
• Collaborate with Marketing team and external copywriter to assist with content production for blog articles, leveraging analytics to drive content creation, and updating content on the website.
• Manage day-to-day execution of SEO strategy through optimizations to the website and across digital presence.

Requirements

• Bachelor's degree in marketing, advertising or related field.
• Minimum of 3 years in a marketing role.
• High proficiency in Meta Ads Manager.
• Hands on experience with web analytics and A/B testing tools.
• High attention to detail is required, must be thoughtful about promoting clear and accurate patient facing materials.
• Experience with email campaign platforms.
• Strong drive to analyze campaign performance and use findings to optimize future activations.
• Excellent written and oral communication including copywriting, proofreading, and editing social content and digital assets.
• Exceptional organizational skills, project management, detail oriented, excellent collaboration skills with a service-minded approach and ability work independently on prioritized tasks.
• Driven by a fast-paced environment and growing organization, with the ability to focus on multiple priorities and open to shifting focus as priorities change.
• Open to accepting constructive feedback, demonstrate positive attitude and pride in workmanship.

Preferred

• Knowledge of SEO factors and key algorithm updates is preferred.