Build and manage the digital asset stack end to end across SWBC's web presence and digital platforms, own marketing automation, and ensure cohesive activity to drive MQLs and attribution.

• Assist and support the digital team in maintaining and managing all digital assets, including SWBC’s web presence, marketing automation system, digital platforms, and delivery vehicles for digital advertising assets.
• Take strategic direction from Digital Marketing Manager on how/when to implement marketing automation, paid advertising, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing strategies and tactics.
• Work alongside the Marketing Analyst to pivot marketing campaign executables.
• Manage and maintain content on swbc.com and related sites (e.g., swbcmortgage.com).
• Complete daily requests from the business to perform daily maintenance tasks on digital assets.
• Work closely with the Social Media Team to ensure cohesiveness across social media activities as they pertain to the digital landscape to drive traffic to external-facing websites and identify Marketing Qualified Leads (MQLs) via lead nurturing.
• Essential duties: supports website updates, blog promotion and publishing, and coordinates all digital media activity per business needs (usability, functionality, and site content enhancements).
• Work with marketing management to ensure site meets company standards and overall strategy.
• Monitor impact of digital media assets in coordination with Marketing Analyst for reporting, analysis, and recommendations to maximize results.
• Support the sales process and attribution model by understanding how the marketing automation system and CRM interact to identify gaps or recommendations.