Responsibilities

• The Digital Marketing Specialist will help plan and execute multifaceted digital marketing campaigns to build brand awareness, generate qualified leads, and drive sales.
• Collaborate with the Director of Marketing to develop digital lead generation programs that support Highway Products’ business objectives.
• Ensure that marketing campaigns are successfully executed across digital channels.
• Manage email and social calendars.
• Utilize MailChimp and Social Pilot to develop email and social campaigns.
• Utilize Google Analytics, Google Ads, and Meta platforms to monitor campaign performance and site metrics.
• Distribute social campaigns across relevant channels (Facebook, Instagram, YouTube, etc.).
• Partner with Creative Services to optimize UX / UI, landing page design, and site performance. Leverage videos and content where appropriate to create a rich customer experience.
• Communicate digital plans and results to the Highway Products leadership team.
• Keep up to date on industry trends and emerging technologies.
• Identify opportunities for innovation.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• Strong understanding of digital marketing best practices, tactics, and KPIs.
• Excellent analytical, communication, and interpersonal skills.
• Strong project management skills.
• Self-starter and team player.
• Google Analytics and Ad Words Certifications preferred.
• Two years of Digital Marketing (email, PPC, social) experience preferred.

Preferred

• Two years of Digital Marketing (email, PPC, social) experience preferred.
• Google Analytics and Ad Words Certifications preferred.

Benefits

• Competitive wages that recognize and reward your exceptional talent.
• Comprehensive insurance coverage, providing peace of mind for you and your loved ones.
• Enriching 401(k)-match program, empowering you to plan for a secure future.
• Generous paid time off and holidays, allowing you to rejuvenate and pursue your passions.
• Exciting opportunities for skills growth and development, fostering your creativity and nurturing your potential.