Responsibilities

• Create & Optimize Digital Content: Produce high-quality content aligned with brand standards across e-mail, website, social media, and other digital platforms, while designing and producing print and digital content pieces with local market tone and flare.
• Manage Social Presence & Community Engagement: Administer local social media channel placements and drive ongoing community building efforts to strengthen local market presence.
• Drive Paid Media & Lead Generation: Create and optimize paid advertising campaigns using SEO and performance marketing tools, while leveraging Hubspot tools for lead generation and follow-up targeting.
• Measure & Improve Marketing Performance: Track and report performance analytics on digital tactics, applying data-driven insights to continuously refine and improve marketing effectiveness.
• Stay Current on Industry Trends: Stay updated on the latest marketing and digital trends to ensure strategies remain competitive and relevant.
• You may also be expected to perform additional duties and responsibilities from time to time within the Nedap US Livestock team as needed.

Requirements

• Education & Experience: A bachelor's degree with a focus in Digital Media, Marketing, Advertising, Communications, or Business, plus at least 3 years of relevant work experience (or a minimum of 5 years of relevant work experience in lieu of degree focus).
• Requirements: Ability to work remote, geographical location around the midwestern U.S. preferred. Occasional domestic and international travel (
• Prolonged Desk Work: Extended periods of sitting at a desk and working on a computer, requiring good posture and ergonomic practices. Lifting requirements: must be able to occasionally lift and carry items weighing 15-30 pounds.

Preferred

• Technical Aptitude: Hubspot experience a plus, demonstrating comfort learning and leveraging marketing technology platforms to support campaign execution.
• Self-Driven Execution: Highly motivated self-starter eager to implement digital marketing skills daily, with the majority of work done independently — bringing a "go figure it out" mentality to drive results with minimal oversight.
• Cross-Cultural Collaboration: Open-minded team player capable of working effectively with local and international colleagues, fostering collaboration across diverse teams to drive shared success.