Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels such as Google Ads, Facebook Advertising, and social media platforms, ensuring alignment with overall marketing goals.
• Conduct keyword research and utilize SEO tools to optimize website content for improved search engine rankings and increased organic traffic.
• Manage website content using content management systems like WordPress, ensuring pages are current, engaging, and optimized for SEO.
• Develop compelling content for blogs, social media posts, email marketing campaigns, and landing pages that resonate with target audiences.
• Utilize web analytics tools such as Google Analytics and Google Tag Manager to monitor campaign performance, generate reports, and derive actionable insights for continuous improvement.
• Implement conversion optimization strategies by analyzing user behavior and adjusting campaigns or website elements to maximize lead generation and sales.
• Oversee paid advertising campaigns including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns to boost visibility and ROI.
• Collaborate with graphic designers using Adobe Photoshop or Adobe Creative Suite to produce visually appealing graphics for digital ads and content.
• Manage email marketing initiatives using marketing automation tools to nurture leads and maintain customer engagement.
• Monitor industry trends in digital marketing, SEM, SEO, and social media management to keep strategies current and competitive.

Requirements

• Proven experience in digital marketing or related roles with a strong understanding of SEO tools, web analytics reporting, and paid advertising campaign management.
• Hands-on experience with Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media platforms.
• Proficiency in website management using WordPress or similar content management systems; familiarity with HTML, CSS, JavaScript is a plus.
• Skilled in content creation across various formats including blogs, social media posts, email campaigns, and landing pages.
• Demonstrated ability to analyze data using Google Analytics or other analytics tools to measure campaign effectiveness and inform future strategies.
• Experience managing social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn or Twitter.
• Strong graphic design skills utilizing Adobe Photoshop or Adobe Creative Suite for digital assets creation.
• Knowledge of marketing automation platforms for email marketing campaigns; familiarity with web analytics reporting is essential.
• Ability to work collaboratively within a team while managing multiple projects efficiently in a fast-paced environment.

Benefits

• Flexible schedule