Responsibilities

• Source, recruit, negotiate, and manage relationships with influencers, creators, affiliates, publishers, and strategic partners
• Build and maintain a pipeline of influencer and partnership opportunities aligned with business goals
• Identify, evaluate, and utilize influencer discovery and tracking platforms to find, vet, and manage creators
• Coordinate influencer campaigns from outreach and contracting through content approval, launch, reporting, and optimization
• Track influencer and partnership performance using attribution tools, affiliate platforms, unique promo codes, landing pages, UTM parameters, and other measurement methods
• Manage publisher, affiliate, sponsorship, and partnership campaigns focused on lead generation and customer acquisition
• Identify and test alternative paid advertising channels beyond traditional Meta and Google advertising
• Develop campaign strategies designed to increase qualified leads, appointments, conversions, and revenue
• Monitor and optimize key performance metrics including CPL, CAC, ROAS, conversion rates, and customer lifetime value
• Ensure proper tracking, analytics, attribution, and reporting across all campaigns and channels