Digital Marketing Specialist I at Biomedical Research Foundation | Shreveport, LA

Biomedical Research Foundation

Digital Marketing Specialist I

Shreveport, LA (Unknown)

Salary Not AvailableEntry Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the practical engine of a multi-brand e-commerce presence: content and asset management, email and paid media campaigns, and site optimization to move conversion and visibility metrics.

Content & Asset Management: schedule, coordinate, and publish across brands; QA digital archives and asset folders.
Campaigns and Optimization: launch email campaigns, manage Google/Meta ads, and test new channels for performance.

Job Description

Responsibilities

Maintain e-commerce sites and support business objectives and conversion goals.
Coordinate digital assets and perform quality checks for content archives.
Create and implement email campaigns using marketing platforms for promotions and stakeholder engagement.
Test new tools, channels, and use SEO tools to optimize searchability and responsiveness.
Maintain content calendars across brands.
Manage and update website content and links.
Create new content for all brands, including photo, video, copy, and digital graphics.
Upload and organize assets in shared folders or drive.
Basic copywriting for posts.
Google & Meta Ads management (set up, test, monitor, and create/report on campaigns).