Responsibilities

• Develop, manage and maintain best‑practice standards across all marketing digital properties including website, social media channels, intranet and email.
• Own the ongoing development of the corporate WordPress website: ensuring content is accurate and current, creating campaign landing pages, optimizing user journeys and continuously improving site performance.
• Lead the build, content development and launch of the new FY27 global website, partnering closely with the Head of Global Marketing and the rebrand team.
• Oversee the delivery of continuous website enhancements designed to improve conversion, strengthen engagement and increase the performance of key CTAs.
• Manage internal and external agency support for digital needs including website maintenance, hosting, performance optimization and design.
• Own production and execution of regular digital newsletters and direct‑to‑client email communications; safeguard the integrity of the brand voice across digital touchpoints.
• Lead the transition to ABM Dynamics platform and process when we are ready to implement.
• Support and collaborate with the ABM Manager to build out the Account-Based Marketing function; contribute to strategy, develop content frameworks and help implement ABM campaigns for target accounts.
• Create ABM-specific digital assets (landing pages, personalized content, account microsites, engagement tools) that deepen relationships with priority clients and prospects.
• Ensure ABM insights and learnings feed back into the wider digital and content strategy.