Responsibilities

• Develop digital marketing strategies based on analysis of the U.S. media and digital landscape, as well as benchmarking of global brands and key competitors. Establish detailed marketing initiatives, execution plans, and performance goals aligned with business objectives.
• Support the development and execution of digital marketing strategies across multiple digital channels.
• Manage and coordinate digital marketing campaigns including social media, online promotions, and content initiatives.
• Coordinate influencer marketing programs including identifying influencers, managing partnerships, and monitoring campaign performance.
• Track campaign performance and provide insights to improve marketing effectiveness.
• Collaborate with internal teams (including GHQ) and external agencies to execute integrated marketing campaigns.
• Plan and execute marketing events including dealer events, promotional events, brand activations, and corporate marketing initiatives.
• Experience planning and executing brand campaigns
• Experience working with marketing agencies or external partners
• Maintain and monitor Marketing budgets; collaborate with marketing operations to ensure timely payment processing and documentation.

Requirements

• A bachelor’s degree is required
• 5-10 years of digital marketing experience required
• Excellent Microsoft Excel, PowerPoint, Outlook and Word skills
• Must be comfortable with traveling 20% - 30% and be willing to work some weekend/evening hours as needed

Preferred

• Experience in marketing events, and vendor/agency management preferred
• Experience in automotive or tire industry preferred

Benefits

• Employee-Focused Benefits: Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires.