Responsibilities

• Developing, managing, and designing digital marketing campaigns for our clients, including managing ad spend across multiple locations and platforms.
• Planning and execution of national digital programs and campaigns, including online advertising, website strategy, and design, social media, mobile, and deliverables.
• Leading ongoing management of digital touchpoints, including www.goodbrandcompany.com (home page and top-level sections), social networking landing pages, and mobile.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting. In-depth knowledge of SEO and AdWords programs.

Requirements

• Minimum Qualifications Bachelor’s degree or equivalent in a marketing-related field.
• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data.
• Must be able to work under deadlines and manage multiple projects across multiple clients.
• Strong management skills, excellent oral, and written communication skills.
• Experience delivering digital campaigns for mainstream products and services.
• Proficient with Adobe Photoshop, Illustrator, InDesign, Canva, Facebook Business Manager, LinkedIn Business Manager, YouTube, Instagram, Twitter, etc…