GenAlpha Studios

Digital Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth through paid, organic, and lifecycle marketing as a mid-level Digital Marketing Specialist.

  • Own multi-channel campaigns across paid search, social, SEO, and email.
  • Must-have: 2–5 years of digital marketing experience with paid ads.
  • Standout: ownership of growth initiatives with data-driven optimization.

Job Description

Responsibilities

  • Plan, execute, and optimize multi-channel digital marketing campaigns (paid, organic, and lifecycle)
  • Manage paid media campaigns across Google, Meta, LinkedIn, and other platforms
  • Analyze campaign performance and optimize key metrics such as CAC, LTV, CTR, and conversion rates
  • Develop and execute SEO and content strategies to drive organic growth
  • Build and optimize email marketing and automation workflows
  • Conduct A/B testing across ads, landing pages, and funnels
  • Collaborate with design, product, and sales teams to launch campaigns
  • Monitor trends and continuously improve marketing performance

Requirements

  • 2–5 years of experience in digital marketing or growth marketing
  • Strong experience with paid ads (Google Ads, Meta Ads, LinkedIn Ads)
  • Proficiency with analytics tools (Google Analytics, Looker, Tableau, etc.)
  • Familiarity with SEO, content marketing, and marketing automation
  • Data-driven mindset with strong analytical skills
  • Ability to manage multiple campaigns in a fast-paced environment
  • Excellent communication and project management skills
  • Must be authorized to work in the United States

Preferred

  • Experience in SaaS, tech, or e-commerce environments
  • Knowledge of attribution models and customer journey analytics
  • Experience with CRO (conversion rate optimization)
  • Familiarity with tools like HubSpot, SEMrush, or Ahrefs
  • Basic SQL or data analysis experience

Benefits

  • Flexible remote or hybrid work environment
  • Competitive salary + performance-based bonus
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Generous PTO and paid holidays
  • Opportunity to own and scale growth initiatives
  • Collaborative, fast-moving, and data-driven team culture

GenAlpha Studios

GenAlpha Studios is a new-age animation production house. The Indian studio has a team of creative and motivated artists who work to revolutionize education for the kids across the globe.GenAlpha aims to combine groundbreaking technology and world-class creative talent to develop computer-animated videos with memorable and relatable characters

Mumbai, Maharashtra, IND
7 employees (4 in marketing)

Headcount Trend

Current headcount: ~8