Responsibilities

• Lead GMED’s digital growth and SEO strategy to increase visibility, organic traffic, and qualified leads.
• Conduct keyword research, competitor analysis, and SEO audits.
• Optimize site structure, metadata, landing pages, and content performance.
• Manage the editorial calendar and oversee content production.
• Publish, format, and update content on WordPress; perform basic front-end tasks.
• Support creation of layouts for newsletters, campaigns, and social posts.
• Build automated workflows in Odoo/Mailchimp to nurture and qualify leads.
• Segment audiences, run A/B tests, and optimize email sequences for conversion.
• Build segmentation strategies and behavioral triggers supporting the customer journey.
• Manage dashboards (Google Analytics, SEMrush, etc.) and track key KPIs.

Requirements

• Bachelor's degree or equivalent
• 2+ years of digital marketing experience
• Strong WordPress and SEO expertise
• Experience with automation platforms (Odoo, Mailchimp)
• Solid analytics and reporting skills
• Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, SurferSEO, predictive analytics)
• Strong communication, organization, and project-management abilities
• Ability to work independently in a fast-paced environment
• Analytical mindset with the ability to translate data into actionable insights
• Detail-oriented with strong quality-control habits

Benefits

• GMED North America offers a full and competitive benefits package including group-sponsored health, dental, and vision coverage, flexible spending accounts, short-term and long-term disability, company-paid life insurance, competitive base salary, annual bonus based on company performance, and a 401K retirement program. We promote work-life balance through the option to telework, flexible working arrangements, generous time off program, paid holidays, paid bereavement leave, paid parental leave, commuter benefits program for public transportation, and internet stipend.