Exa Innovation Studio, Inc.

Digital Marketing Specialist

El Segundo, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own social media strategy and content pipeline, turning engagement data into community growth and measurable campaigns.

  • Social media strategy ownership across platforms, turning insights into campaigns and community-building actions.
  • Content creation and management with a clear posting cadence, aligned with cross-functional campaign work.
  • Analytics-driven optimization using SEO, trends, and engagement metrics to guide improvements.

Job Description

Responsibilities
  • Plan, implement, manage and monitor company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
  • Research, develop, and communicate strategic marketing plans to meet the company's goals.
  • Lead and optimize marketing efforts for campaigns, and collaborate with multifunctional teams to execute them.
  • Complete extensive research to identify new marketing opportunities, and also develop innovative concepts to promote brand awareness.
  • Analyze engagement data, identify trends in customer interactions and planning digital campaigns to build community online.
  • Regularly create platform-specific content including text posts, videos, and graphics along with maintain a posting schedule.
  • Performs other duties or tasks assigned by the Management as necessary
  • This position will be expected to flex and support your team members to accomplish various goals align with the company strategy.
Requirements
  • Proven work experience as Social Media Specialist or Manager.
  • Hands on experience in developing creative, engaging and original content
  • Excellent copywriting skills
  • Exceptional written and oral communication skills
  • Solid knowledge of search engine optimization (SEO) and keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Ability to multi-task, meet deadlines and client schedules, and manage work load
  • They must have a good eye for trends and an understanding of social media metrics