Responsibilities

• developing, implementing, optimizing, and measuring digital marketing initiatives that advance East Tennessee State University's strategic priorities.
• serves as the university's primary subject matter expert for digital advertising, marketing automation, audience targeting, campaign analytics, and performance measurement.
• collaborates with campus partners to develop and execute data-driven marketing strategies across paid search, paid social, display advertising, email marketing, and other digital channels.
• play a key role in the implementation and ongoing utilization of Salesforce Marketing Cloud, helping establish processes, workflows, audience segmentation strategies, and customer journey automation.
• work closely with Student Life and Enrollment, the Graduate School, Information Technology Services, and other campus stakeholders to leverage data and technology in support of personalized, effective marketing communications.
• managing digital campaigns from planning through performance analysis.
• maintaining tracking and measurement infrastructure.
• providing actionable insights through analytics and reporting.
• ensuring digital marketing efforts are strategically aligned, accurately measured, and continuously optimized to achieve institutional goals.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Advertising, Communications, Information Systems, Business, or related field and three (3) years of professional experience in digital marketing, digital advertising, marketing automation, or related fields.
• Experience managing paid digital advertising campaigns across multiple platforms.
• Experience utilizing Google Analytics and campaign reporting tools.
• Experience managing marketing projects and working with multiple stakeholders.
• OR a combination of education and work experience

Preferred

• Experience in a higher education environment
• Experience with Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot), or comparable marketing automation platforms.
• Experience with Google Tag Manager and conversion tracking implementation.
• Experience with CRM-based audience segmentation and lifecycle marketing strategies.
• Experience creating dashboards and reports using Data Studio or comparable business intelligence tools.

Benefits

• For information on benefits, please visit Employee Benefits