Digital Marketing Specialist

Myrtle Beach, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Kingston Resorts' social media and email content across six accounts, from ideation to posting, with brand-aligned collaboration and monthly performance insights.

  • Own content creation end-to-end for all channels.
  • Must-have: Experience managing multiple social accounts and calendars.
  • Standout: Cross-functional collaboration with marketing, sales, PR, and operations.

Job Description

Responsibilities

  • Solely create all social media content (graphics, posts, video, captions) from inception to completion, with final approval by the Senior Marketing Manager.
  • Manage six unique resort social accounts, tailoring content strategies for each account while ensuring alignment with the overall Kingston Resorts brand.
  • Research industry trends, competitors, and content inspiration to fuel creativity and maintain relevance.
  • Develop and maintain a comprehensive social media calendar tied to resort happenings, marketing campaigns, and guest engagement strategies.
  • Write, publish, and promote a monthly blog that connects with both social and email strategies.
  • Design and distribute weekly email campaigns, integrating both assigned content and independently sourced updates (e.g., resort events, promotions).
  • Maintain and oversee Kingston Resorts’ social accounts, ensuring a consistent cadence, high-quality visuals, and community engagement.
  • Respond to comments, questions, and reviews across accounts with timeliness and professionalism.
  • Collaborate with the Senior Marketing Manager, Corporate Digital Marketing Team, and internal departments (sales, PR, operations, F&B) to ensure cohesive messaging.
  • Identify and coordinate influencer and social media partnership opportunities to expand reach.

Requirements

  • Experience managing multiple social media accounts simultaneously.
  • Must be able to manage time effectively
  • Strong writing skills for blogs, social media, and email marketing.
  • Proficiency in Adobe Creative Suite and/or Canva for content creation.
  • Familiarity with email marketing platforms (Revinate, Mailchimp, or similar).
  • Experience with HeyOrca (content planning/scheduling) and Asana (project management).
  • Highly organized, with proven ability to manage multiple priorities and deadlines.
  • Strong attention to detail with a commitment to producing polished, brand-aligned work.
  • Familiarity with CMS platforms (WordPress preferred).
  • Bachelor’s degree in marketing, Communications, or related field preferred.

Preferred

  • 2+ year in a marketing or hospitality marketing role preferred
  • Bachelor’s degree preferred

Benefits

  • We offer PTO, Health Benefit Plans, 401(k) & Company Match, Life Insurance, Maternity/Paternity Leave, Educational Assistance, Free Lunch, Free Health Club Membership and discounted travel program benefits for team members and their family, plus more!
EOS Hospitality logo

EOS Hospitality

EOS Hospitality is a full-service management company that operates a portfolio of 50+ thoughtfully selected hotels and resorts across the United States.

Founded in 2017
New York, New York, USA
236 employees (16 in marketing)

Traffic Signals

Monthly Visitors
7.1K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~236

Marketing Team

Marketing Team Size
16 (7% of company)
Median Career Experience
11 years
Median Tenure
2.8 years